GA Custom Dimensions & Custom Reports

Learn to track page performance, user behaviors, personas and more with the power of GA Custom Dimensions.

Creating audience segments is one of the most important things you can do with an analytics tool. When segmentation rules do a good job of highlighting motivations of visitors, behaviors of each segment help make sites become more relevant to each group. This will increase the likelihood that your site will deliver on your goals.

GA already lets you segment more than 130 dimensions. With Universal Analytics, Custom Dimensions (aka. Custom Variables) can be used to track even more. Once you know how to use them, they’ll become a powerful tool in your analytic arsenal.

Automating Styleguides with Styleguide-Driven Development

In the past four years there has been an explosion of new technologies in front-end development. We are inundated with new projects like Bower, Cucumber, Behat and KSS. It is a lot to take in. At the past two Drupalcons there have been sessions about this overload, My Brain is Full: The state of Front-end developement. Essentially those sessions are asking “What the hell is going on?”

Everyone is describing the one little piece they’ve created, but don’t explain (or even reference!) the larger concepts of how all of these elements link together.

Simple Drupal 7 AJAX Implementation

Boost the performance of your Drupal 7 website, improve usability and help with SEO by making content load via AJAX in just a few steps.

Drupal AJAX is a cinch to implement—as it should be since core is loaded with it. In just a few of steps I’ll show you how to use jQuery and Drupal’s hook_menu() function to quickly build a AJAX function to return anything from HTML to a JSON array.