8 Tips to Make Your Infographics Go Viral

Infographics are great for conveying information. Best of all, they can help boost your website traffic tremendously — if done right. Don’t go unnoticed, learn how to make your infographic go viral with these tips.

Infographics are great for conveying information. Best of all, they can help boost your website traffic tremendously — if done right. Don’t go unnoticed, learn how to make your infographic go viral with these tips.

Information OverloadThere’s so much information out there, it can sometimes be hard to consume it all. Infographics play a huge role in making it easy and interesting to comprehend vast amounts of data.

Often times, designers will spend hours to months creating an awesome looking infographic, but no time promoting it. This is a huge missed opportunity. If no one knows it exists, what’s the point?

Only a few with a following like Lady Gaga or Justin Bieber have the ability to make something go viral without any effort. Posting a tweet, sending out an email, or creating a blog post just isn’t going to do it for the rest of us.

So how do you get your infographic to go viral? Here’s 8 proven tips to help make your infographic go viral and drive a ton of traffic to your site.

Tip #1: Social Media Sharing

Spread the word about your infographic across social media networks.

Social media, social media, social media. Seems that’s all you hear about these days. That’s because it works. However, just tweeting out or linking to a blog post that has your infographic isn’t going to work. You need to come up with a strategic plan to maximize the exposure.

Social Media Sharing Plan

Follow this simple social media sharing plan to create some serious traction for your infographic.

  1. Make your infographics embeddable.

    Most people already know that you should include social media sharing buttons on your site to help promote content. One thing many people don’t know that’s a huge missed opportunity is making your infographic embeddable. Include a text area with code that users can copy to embed your infographic on their site with a link back to yours.

    Use the tool below to generate code for a text area that has the embed code for your infographic.

    Infographic Embed Tool

    Just enter the image URL of your infographic, the URL of the page you’ve published it on, the infographic title and short description to generate code you can place on your site so people can embed your infographic on theirs.

    Infographic Image URL:

    Infographic Page URL:

    Infographic Title:

    Infographic Description:

    Infographic Embed Code:

  2. Schedule a roll out of tweets.

    Just posting one tweet about your infographic isn’t going to do the trick. Instead, schedule a series of tweets that have one specific fact from your infographic that you can tease your audience with over time. Each tweet should have a link back to the full infographic for users to see. Be sure to include the hash tag #infographic to make it easy to find.

    If you have 20 facts in your infographic, create 20 tweets and roll them out over the course of a few weeks. Once done, repeat the roll out a few days later.

  3. Create a drip campaign on Facebook and Google+.

    The difference between Twitter, Facebook and Google+ is, on Twitter you can get away with a tweeting two or three facts a day. If you do the same on Facebook or Google+, it can get a little spammy. Instead, create a drip campaign with posts for those sites over a longer period of time — one fact every day or two.

  4. Spread the word on Pinterest and Tumblr.

    These are two great sites that are highly under utilized by marketers. Believe it or not, Pinterest is one of the top traffic drivers. Both Pinterest and Tumblr have had tremendous growth in the last few years and are great for sharing infographics. The re-pin function on Pinterest and the re-post function on Tumblr make it easy to share infographics across the net.

  5. Post the infographic on Flickr & Instagram.

    This is another great way to help get your infographic to go viral. Instead of posting the whole graphic, break it apart into segments and publish each on Flickr and Instagram. Don’t forget to add a link back to each segment to the full infographic on your site.

The Science of Social Timing Part 1: Social Networks

Best Times for Social Media

Don’t share your infographic on social networks immediately after it get’s published.

Sharing your infographics on social media is important, but so is the timing of those tweets and posts. KISSmetrics conducted a study to find what the best time for posting content is on various social networks. Timing of these posts can help contribute to whether or not your infographic goes viral.

Twitter Timing

  • 5pm is the best time to tweet. About 6% of all retweets (the highest percentage) occur around 5pm.
  • Statististically, you can achieve a higher CTR (Click-Through Rate) if you tweet between 1 and 4 times per hour.
  • Your CTR us generally the highest midweek and during the weekend.
  • CTR spikes occur around noon (lunch hour) and 6pm (getting home from work).

Facebook Timing

  • Most Facebook sharing is done on Saturday.
  • Facebook shares tend to spike around noon and a little after 7pm.
  • About 0.5 posts per day (1 post every 2 days) will achieve the most likes on Facebook.

It can be tempting to immediately share your infographic once published, especially after you’ve spent hours on it. Of course you’re going to want to tell the world as soon as it’s done, don’t.Having a little patience can go a long way to making your infographic go viral.

Luckily, some social networks and services allow you to automate this process so you’re not biting at the bit to hit the send button. You can specify the exact time when you want your social post to be published so you’re not having to jump back on the computer at a certain time.

Tip #2: Make It Searchable

Optimize the title tag and body content with the term “infographic”.

When you publish your infographic, be sure the title tag and body copy include the term “infographic”. For instance, if your infographics title is, “Top Populations Around the World”, use “Top Populations Around the World Infographic” or “Top Populations Around the World [Infographic]”. This will help with SEO and CTRs.

“infographic” is searched more than 22,200 times a month in according to Google’s Keyword Planner. Interest in infographics is only growing, see the chart below from Google Trends:

Tip #3: Make It International

Don’t forget about people who speak other languages, make your infographic international.

The vast majority of links you’ll gain are going to be from English-speaking websites, but that doesn’t mean you should ignore your international readers. This is especially important for sites that are bilingual, have readers who speak languages other than English, or if your infographics include information that would be interesting to countries other than the US and UK. Getting your infographic translated into other languages can hugely increase the number of inbound links you get.

Check out the example below from Destructoid:

In English:
English Infographic
In Chinese:
Chinese Infographic

(Note these are just sections of the infographic, to see the whole infographic follow the link to the Destructoid website above).

If you’re lucky enough to have someone on staff who speaks more than one language then great, but generally you’ll need to source people who can translate the text in your infographic for you. You could use an online translation tool such as Google Translate, but these translations aren’t always accurate, so you’re probably better off using a platform like Elance to source a translator.

Once you have your translated infographics, you can start promoting these alongside your English version — you could have links from your original publishing site to versions in different languages (for example “click here for Spanish version”, “click here for Chinese version”, etc), as well as targeting internationally based website for further placement of your infographic.

While you’re getting your infographic translated, you might also want to consider getting the translator to provide you with text you can use to Tweet out links to the foreign language version of your infographic (in the target language).

Tip #4: Infographic Directories

Submit your infographic to directories that specialize in infographics.

There’s a ton of great infographic directories out there. Blog and archive sites pop up all the time devoted to infographics. You can get some traction making your infographic go viral by simply posting it on some, if not all, of these sites:

As a bonus, browsing a blog like Visual Loop will give you lots of great ideas for creating your infographic.

Tip #5: Publish Infographics on Mondays

Publishing on Monday can help get your infographic included in content on other sites.

Yay! Monday

Over at Search Engine People they promote thousands of viral infographics and have found that Mondays are the best days to publish. The reason why is because many sites are planning their content for the week and are more apt to include your infographic than in the middle or end of the week.

Just don’t post during a holiday week. The odds that your infographic will get picked up during the holidays go way down as many sites have short work weeks and vacations.

Tip #6: SEO Optimized Press Release

Submitting an SEO (Search Engine Optimization) optimized press release helps improve keyword rankings, visibility, traffic and inbound links.

I love SEO optimized press releases. It’s a hit two birds with one stone tactic. Not only will you get the word out about your infographic, but you’ll also gain some valuable SEO points for your site. Even better, the press release is a great opportunity to tell the story of your infographic. Just make sure your press release stands out from the crowd. Hundreds of press releases are published every day so be sure you get the cause-and-effect angle down. Here’s some tips:

  • Write a persuasive lead – the lead is the opening sentence or paragraph. It’s what will compel people to learn more. You have to nail this like you would when writing a killer headline and first sentence. Test your leads on several different people. Experiment writing leads on Facebook. See what people respond to.
  • Use a unique approach – while it’s tempting to look at other press releases to get an idea of how you should write your press release — don’t. Too many press releases that follow the same boring template. Break out of the mold and craft a hook that will pull people into your remarkable story.
  • Write to address readers’ problems – who is your audience? How will your infographic solve their number one problem? Hit the buttons of your audience, and they’ll read and respond to your press release. This means you need to know your audience inside and out so that you can provide information they want.
  • Make it relevant – people who land on your press release through an online search will want you to fulfill the promise you made in your killer headline. Solve their problem and make sure it is relevant and meaningful.

Check out PRWeb, PR Newswire, PR Leap and PR Free for decent choices in creating and submitting optimized press releases.

Tip #7: Social Media Press Release

Create a press release that’s been optimized for social media sharing.

Once you’ve created a press release, make another that complements your SEO optimized press release. The ability of social media to drive traffic is huge and worth spending a little money on to submit a social media press release.

Use the same tips above for writing a SEO optimized press release, but also include the following elements:

  • Lead headline – write a brief, keyword-rich headline.
  • Sub-headline – if your message is too long or complex to fit into the headline, create a secondary headline. This should provide an additional piece of information that will draw readers in. For example, “Pinterest Drives More Traffic than Facebook could be your lead headline. Your sub-headline would be “New study says Pinterest drives 47% more traffic to websites.
  • Overview – this is similar to the lead in an optimized press release, which means your hook to get the reader’s attention needs to happen here. Use keywords, but, more importantly, use copywriting tricks to pull the reader in.
  • Body – your body is where you will share the cause-and-effect angle of your infographic story. Just layout the who, when, what, where, why and how in the most compelling way.
  • Facts – speaking of facts, make sure you share some of the relevant stats or findings from your infographic. Share them in a teasing fashion that makes the reader want to learn more.
  • Bullets – share facts in bullets so that people can copy and paste right into their favorite social media platform.
  • About the company – make this short but sweet. Include links to your website, Twitter and Facebook page.
  • Multimedia links – include other media that are relevant to your infographic. Did you break the infographic down into sections and host it on Flickr? Share that too.

Check out Pitch Engine and Atomic PR for some good social media press release tools.

Tip #8: Manual Outreach

Reach out to blogs and Twitter accounts interested in posting about your type of content.

Manual Outreach

The manual outreach process can be tough, but well worth it. The good side is, it’s much easier to due with infographics than if you were just trying to build links. There’s two main ways to do a manual outreach for your infographics:

  • Blogs

    Create a list that includes sites that your core audience often visit. An easy way to do this is by using Google blog search and Technorati. There you can do a search for sites related to your infographic. Once you’ve got the list put together, email them letting them know about the infographic. When you email, tell them they can share the infographic with their readers by embedding it onto their site. Be sure to include the embed code as well as a tweet to take out any of the work on their site. The easier it is for them to share, the more likely they’ll do it.

  • Twitter

    Not everyone is going to have a site or blog to share your infographic on. A lot of people have Twitter accounts. Take advantage of that and use Twitter’s search feature to find users who are interested in topics related to your infographic. Direct message or tweet at them with the ‘@’ symbol letting them know about your infographic. Some will share, some won’t and some will tell you to get lost — it’s a numbers game. The more you contact, the more likely your infographic will be shared.

Of course, don’t forget to email your infographic to friends, family and contacts you’ve made over the years.


In Conclusion

Don’t spend all that time creating an awesome looking graphic without promoting it. Be sure to spread the word, otherwise that time you spent creating it will be worthless. This is even more important for companies and graphic designers who fight with upper management about why they should spend the time and resources on infographics. It can be hard to teach an old dog new tricks, but if you can put a monetary value on it based on traffic, they’ll be more open to the idea.

If your infographics generates 1,000 unique visitors and your site has a 2% conversion rate, that’s another 200 customers — might be a good time to ask for a raise.

Check out these other articles on infographics and how to get the most bang for your buck:

How do you promote your infographics so they’ll go viral?

Title Tag Length: Think Pixels, Not Character Count

What’s the recommended title tag length? This is a common question I get doing SEO consulting. Don’t think character count, think pixels. Google’s new site design makes a major impact in search results.

What’s the recommended title tag length? This is a common question I get doing SEO consulting. Don’t think character count, think pixels. Google’s new site design makes a major impact in search results.

In the past, the recommended character count for title tags was no more than 70 characters. With Google’s site re-design that’s all changed. To build the perfect title tag, start thinking in pixels vs. character counts. The new magic number is 512… pixels.

Title Tag Preview Tool

Just enter your title and the search query keywords (for highlighting) below to preview your result in Google’s search results:

Enter Your Full Title Text:

Enter Search Phrase (optional):

Title Tag Length: Think Pixels, Not Character Count
www.benmarshall.me/title-tag-length
This is your page description. The font and size of the description has not changed in the latest redesign. Descriptions get cut off after roughly 160 characters

Say goodbye to character counts…

Unfortunately, there is no character count limit for title tags. The main reason being, Google uses Arial for its title font which is proportionally spaced. That means different characters have different widths. Take a look at the example below, each are both exactly 51 characters long:

Title Tag Length
Title tag preview using 51 characters, normal case.
Title Tag Length: All Caps
Title tag preview using 51 characters, all caps.

As you can see, the title on the top fits, but the title that’s all caps doesn’t. This can make it tricky when trying to write the perfect title tag since it’s going to vary with each page. Here’s some things to take into consideration:

Title Tag Length Considerations

  1. Narrow letters are… narrow
    Uh, duh! Yes, it’s obvious, but many times overlooked. Using l’s and i’s are going to take up very little space compared to the m’s and w’s. Believe it or not, but three lowercase l’s are actually narrower than one lowercase w.

  2. Capitalized letters take up more space
    The example above perfectly illustrates this, though not sure why you would ever want to do this. Some instances, it makes sense like with the LEGO brand. CLICK ON ME FOR THE PERFECT ARTICLE is harder to read and just plain spammy.

  3. The query effects width
    This is another commonly overlooked aspect of title tag. Remember that Google highlights (makes the font bold) the keywords a user searches for. Bolded characters take up a little more space, so make sure you leave a little extra room.

  4. If your title gets cut off, you’ll have fewer characters
    When a title tag is too long, Google will cut it off and append a “…”. If that happens, you’ll lose a little more space due to the additional space required by the “…”.

If you absolutely need a character count to tell your writers or editors since the word “pixel” may be foreign to them, I’d recommend 55 characters is a reasonable safe title length limit.

No stress needed, cut-off characters count!

Even if your titles do get cut-off, don’t worry. Google still processes keywords beyond the cut-off (including for ranking purposes), and other formats, like vertical results and Google+, may display your full titles. Which brings me to the next question I get, “Do I need to go back and edit all of my titles?

In most cases, no. Spending the time to go back and revise all of your title tags based on Google’s new design isn’t really worth it. I’d suggest looking at only your core/landing pages and make sure the search snippets look the way you want them to. Like with most “Google rules”, they could change at anytime, so don’t bust your butt trying to edit every page on your site.

Tips for the Perfect Title Tag

Whenever your creating a title tag for your page, here’s some things I always consider regardless the type of page it is.

  • Should be highly relevant to the page. Consider the page content. What would a person search for to find this specific page? A good page title is made up of keyword phrases of value and/or high search volumes.
  • Engage the searcher with a call to action. Create a title that makes people want to click on it. Boring titles like, “Title Tag Length” aren’t going to get as many clicks as “Title Tag Length: Think Pixels, Not Character Count“.
  • Follow Google’s descriptive page title guidelines. Whether Bing wants to admit it or not, Google currently sets the guidelines for sites. Follow them! Read up on how they suggest to create descriptive page titles.
  • Don’t stuff your title full of keywords. This is a huge no-no. Don’t try to outsmart Google. They spend billions of dollars hiring smarter people than you with advanced technologies you couldn’t dream of.
  • Avoid using stop words. Words like “the“, “an” and “a” carry little to no keyword value. Try sticking to nouns, verbs and adjectives. This will also help with the limited length you have for title tags.
  • Keep it unique. A well-optimized website won’t have multiple pages devoted to the same topic over and over again. This could cause duplicate content, another huge no-no. Ensure each page has a unique title reflecting the targeted keywords used in that page.

Helpful Resources

Making Your Site Rich, With Rich Snippets!

If you haven’t already heard of rich snippets or incorporated them in your site, you’re lagging behind. These delicious little bits of code are like candy for search engines. Adding them to your site can help your SEO, boost your CTR, and enhance the appearance of your listings in search engines. Best of all, it’s a cinch to do. With just a little HTML knowledge and this guide, you’ll be on your way to catching up with the latest web trend—one that’s here to stay.

If you haven’t already heard of rich snippets or incorporated them in your site, you’re lagging behind. These delicious little bits of code are like candy for search engines. Adding them to your site can help your SEO, boost your CTR, and enhance the appearance of your listings in search engines. Best of all, it’s a cinch to do. With just a little HTML knowledge and this guide, you’ll be on your way to catching up with the latest web trend—one that’s here to stay.

Rich Snippets: The What & Why

Back in 2009, Google introduced rich snipplets. They’ve become hugely popular mainly because they help search engines display what you want with extra features, like ratings, author photos, and much more!

What are rich snippets?

Rich snippets are designed to summarize the content of a page in a way that makes it even easier for users to understand what the page is about in our search results.

Recipe Rich Snippet
This is what a recipe rich snippet looks like.

Rich snippets are a type of page mark-up made up of extra bits of code. You can think of them like bacon bits—because who doesn’t like bacon! They’re the extra pop of flavor that makes a plain baked potato into a loaded one. I’m sure you’ve seen the results of these wonderful snippets when digging around in Google. They are the result of the extra bits of content that appear under search results.

Why use rich snippets?

Rich snippets are seen everywhere in the SERPs with some verticals like recipe and blog sites having more than others. These rich snippets help searchers find exactly what they’re looking for and can help your site by:

  • breaking up standard wall-of-text search results
  • calls significant attention to your result
  • provides instant information related to the user’s query
  • increases CTRs and decreases bounce rates
  • leads to more qualified traffic
  • can establish AuthorRank for the author & builds search trust
  • allows readers to get to know you and trust your contributions to the web

Sites that leverage content strategies can especially benefit from these little pieces of bacon bits. With the emergence of AuthorRank, a “know” based query (informational search) displays an author with a photo, name, and links to other articles they’re written. This creates a feeling of trust and authority on the subject matter their writing about. It also encourages click-through to other articles the author has written.

Author Rich Snippet
This is what a author rich snippet looks like.

Another example is, “do” based queries, such as going to a concert or event. Information for purchasing tickets can help show immediate information on prices, maps, and directions.

Types of Rich Snippets

There’s quite a few types of rich snippets you can use. Some search engines support more than others, but adding them will never hurt your site. Here’s the types of rich snippets Google supports:

  • Restaurants: Average review, number of stars & price range
  • Authors: Author photo, name & link to articles
  • People: Phone number & photos
  • Products: Ratings, picture & price
  • Businesses & Organizations: Location & customer review
  • Recipes: Photo, recipe, rating & time required
  • Events: Event date, location & time
  • Music:Lyrics & link to play

Google also recognizes markup for video content and uses it to improve our search results.

Integrating Rich Snippets

Integrating rich snippets in your site is a cinch. I found that initially is was a little confusing only because of the different types of rich snippets that are out there. Google suggests using microdata as outlined at schema.org, but any of the three formats below are acceptable.

Types of Rich Snippets

Don’t forget to test!

As with all development, it’s important to test your rich snippets once you’ve added them to your site. Luckily Google makes this easy with their structured data testing tool.

If the tool correctly renders a rich snippet for your pages, they’re eligible to be shown with rich snippets! If rich snippets aren’t appearing in the rich snippets testing tool, refer to our Google’s troubleshooting guide.

Once you’ve correctly implemented and tested your markup, it may take some time for rich snippets to appear in search results as we crawl and process the pages. If rich snippets are not appearing in Google’s search results after a few weeks, refer to Google’s troubleshooting guide as well as ensuring you’re following Google’s design and quality guidelines.

Rich Snippet Examples

Here’s a couple of handy examples when trying to integrate rich snippets on your site. If you don’t find one for your situation, comment below and I’ll be happy to help you out.

Rich Snippet Example 1

Original HTML:

With Schema.org:

Rich Snippet Example 2

Original HTML:

With Schema.org:

Rich Snippet Example 3

Original HTML:

With Schema.org:


Learn More About Rich Snippets

Local SEO Strategies — Drive local customers to your website.

[dropcap type=”v2″]T[/dropcap]argeting the right demographic is one of the most important aspects for many local business websites. Since the internet is global, its sometimes hard to know what to do when it comes to optimizing your site for a particular area. This is important for a business so it can improve its visibility for local customers. Luckily search engines are evolving to meet demands like these; enter the world of Local SEO.

Local Search Helping Small Businesses

Sites optimized for local search can vastly improve its search engine rankings. Say you’re a Googler trying to find a local coffee shop or transportation service around you. If a site has been properly optimized for local search, Google will display a map and other relevent information to the searcher for businesses they’re looking for. This helps click-through rates and makes it easier for customers to find what they’re looking for.

Continue reading “Local SEO Strategies — Drive local customers to your website.”