GA Custom Dimensions & Custom Reports

Learn to track page performance, user behaviors, personas and more with the power of GA Custom Dimensions.

Creating audience segments is one of the most important things you can do with an analytics tool. When segmentation rules do a good job of highlighting motivations of visitors, behaviors of each segment help make sites become more relevant to each group. This will increase the likelihood that your site will deliver on your goals.

GA already lets you segment more than 130 dimensions. With Universal Analytics, Custom Dimensions (aka. Custom Variables) can be used to track even more. Once you know how to use them, they’ll become a powerful tool in your analytic arsenal. Continue reading “GA Custom Dimensions & Custom Reports”

Google Analytics API Tutorial with PHP for Dummies

Build awesome apps with Google Analytics API for PHP. Learn how to use the Google Analytics API and PHP to bring data directly to your site or app.

Build some awesome apps and site functionality with Google Analytics API for PHP.

Recently I needed to build a simple web app that uses the Google Analytics API. Google’s documentation on the subject is a little lackluster and with constant updates to their interface, the documentation often times lags behind. Other times steps are completely left out because they don’t need to hold the hands of dummies like me. Well other dummies, I’m here to hold your hand and walk you through how to use the GA API with PHP. Continue reading “Google Analytics API Tutorial with PHP for Dummies”