Structured Data & Rich Snippets

Structured data markup lets search engines easily parse sections of your site, such as FAQs, increasing chances to win a position zero (i.e. the featured snippet) and/or be shown in the People also ask top spot.

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If you haven’t already heard of rich snippets or incorporated them in your site, you’re lagging behind. These delicious little bits of code are like candy for search engines. Adding them to your site can help your SEO, boost your CTR, and enhance the appearance of your listings in search engines. Best of all, it’s a cinch to do. With just a little HTML knowledge and this guide, you’ll be on your way to catching up with the latest web trend—one that’s here to stay.

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