Infographics are great for conveying information. Best of all, they can help boost your website traffic tremendously — if done right. Don’t go unnoticed, learn how to make your infographic go viral with these tips.
There’s so much information out there, it can sometimes be hard to consume it all. Infographics play a huge role in making it easy and interesting to comprehend vast amounts of data.
Often times, designers will spend hours to months creating an awesome looking infographic, but no time promoting it. This is a huge missed opportunity. If no one knows it exists, what’s the point?
Only a few with a following like Lady Gaga or Justin Bieber have the ability to make something go viral without any effort. Posting a tweet, sending out an email, or creating a blog post just isn’t going to do it for the rest of us.
So how do you get your infographic to go viral? Here’s 8 proven tips to help make your infographic go viral and drive a ton of traffic to your site.
Tip #1: Social Media Sharing
Spread the word about your infographic across social media networks.
Social media, social media, social media. Seems that’s all you hear about these days. That’s because it works. However, just tweeting out or linking to a blog post that has your infographic isn’t going to work. You need to come up with a strategic plan to maximize the exposure.
Social Media Sharing Plan
Follow this simple social media sharing plan to create some serious traction for your infographic.
Make your infographics embeddable.
Most people already know that you should include social media sharing buttons on your site to help promote content. One thing many people don’t know that’s a huge missed opportunity is making your infographic embeddable. Include a text area with code that users can copy to embed your infographic on their site with a link back to yours.
Use the tool below to generate code for a text area that has the embed code for your infographic.
Schedule a roll out of tweets.
Just posting one tweet about your infographic isn’t going to do the trick. Instead, schedule a series of tweets that have one specific fact from your infographic that you can tease your audience with over time. Each tweet should have a link back to the full infographic for users to see. Be sure to include the hash tag #infographic to make it easy to find.
If you have 20 facts in your infographic, create 20 tweets and roll them out over the course of a few weeks. Once done, repeat the roll out a few days later.
Create a drip campaign on Facebook and Google+.
The difference between Twitter, Facebook and Google+ is, on Twitter you can get away with a tweeting two or three facts a day. If you do the same on Facebook or Google+, it can get a little spammy. Instead, create a drip campaign with posts for those sites over a longer period of time — one fact every day or two.
Spread the word on Pinterest and Tumblr.
These are two great sites that are highly under utilized by marketers. Believe it or not, Pinterest is one of the top traffic drivers. Both Pinterest and Tumblr have had tremendous growth in the last few years and are great for sharing infographics. The re-pin function on Pinterest and the re-post function on Tumblr make it easy to share infographics across the net.
Post the infographic on Flickr & Instagram.
This is another great way to help get your infographic to go viral. Instead of posting the whole graphic, break it apart into segments and publish each on Flickr and Instagram. Don’t forget to add a link back to each segment to the full infographic on your site.
Tip #2: Make It Searchable
Optimize the title tag and body content with the term “infographic”.
When you publish your infographic, be sure the title tag and body copy include the term “infographic”. For instance, if your infographics title is, “Top Populations Around the World”, use “Top Populations Around the World Infographic” or “Top Populations Around the World [Infographic]”. This will help with SEO and CTRs.
Tip #3: Make It International
Don’t forget about people who speak other languages, make your infographic international.
The vast majority of links you’ll gain are going to be from English-speaking websites, but that doesn’t mean you should ignore your international readers. This is especially important for sites that are bilingual, have readers who speak languages other than English, or if your infographics include information that would be interesting to countries other than the US and UK. Getting your infographic translated into other languages can hugely increase the number of inbound links you get.
Check out the example below from Destructoid:
(Note these are just sections of the infographic, to see the whole infographic follow the link to the Destructoid website above).
If you’re lucky enough to have someone on staff who speaks more than one language then great, but generally you’ll need to source people who can translate the text in your infographic for you. You could use an online translation tool such as Google Translate, but these translations aren’t always accurate, so you’re probably better off using a platform like Elance to source a translator.
Once you have your translated infographics, you can start promoting these alongside your English version — you could have links from your original publishing site to versions in different languages (for example “click here for Spanish version”, “click here for Chinese version”, etc), as well as targeting internationally based website for further placement of your infographic.
While you’re getting your infographic translated, you might also want to consider getting the translator to provide you with text you can use to Tweet out links to the foreign language version of your infographic (in the target language).
Tip #4: Infographic Directories
Submit your infographic to directories that specialize in infographics.
There’s a ton of great infographic directories out there. Blog and archive sites pop up all the time devoted to infographics. You can get some traction making your infographic go viral by simply posting it on some, if not all, of these sites:
As a bonus, browsing a blog like Visual Loop will give you lots of great ideas for creating your infographic.
Tip #5: Publish Infographics on Mondays
Publishing on Monday can help get your infographic included in content on other sites.
Over at Search Engine People they promote thousands of viral infographics and have found that Mondays are the best days to publish. The reason why is because many sites are planning their content for the week and are more apt to include your infographic than in the middle or end of the week.
Just don’t post during a holiday week. The odds that your infographic will get picked up during the holidays go way down as many sites have short work weeks and vacations.
Tip #6: SEO Optimized Press Release
Submitting an SEO (Search Engine Optimization) optimized press release helps improve keyword rankings, visibility, traffic and inbound links.
I love SEO optimized press releases. It’s a hit two birds with one stone tactic. Not only will you get the word out about your infographic, but you’ll also gain some valuable SEO points for your site. Even better, the press release is a great opportunity to tell the story of your infographic. Just make sure your press release stands out from the crowd. Hundreds of press releases are published every day so be sure you get the cause-and-effect angle down. Here’s some tips:
- Write a persuasive lead – the lead is the opening sentence or paragraph. It’s what will compel people to learn more. You have to nail this like you would when writing a killer headline and first sentence. Test your leads on several different people. Experiment writing leads on Facebook. See what people respond to.
- Use a unique approach – while it’s tempting to look at other press releases to get an idea of how you should write your press release — don’t. Too many press releases that follow the same boring template. Break out of the mold and craft a hook that will pull people into your remarkable story.
- Write to address readers’ problems – who is your audience? How will your infographic solve their number one problem? Hit the buttons of your audience, and they’ll read and respond to your press release. This means you need to know your audience inside and out so that you can provide information they want.
- Make it relevant – people who land on your press release through an online search will want you to fulfill the promise you made in your killer headline. Solve their problem and make sure it is relevant and meaningful.
Tip #7: Social Media Press Release
Create a press release that’s been optimized for social media sharing.
Once you’ve created a press release, make another that complements your SEO optimized press release. The ability of social media to drive traffic is huge and worth spending a little money on to submit a social media press release.
Use the same tips above for writing a SEO optimized press release, but also include the following elements:
- Lead headline – write a brief, keyword-rich headline.
- Sub-headline – if your message is too long or complex to fit into the headline, create a secondary headline. This should provide an additional piece of information that will draw readers in. For example, “Pinterest Drives More Traffic than Facebook could be your lead headline. Your sub-headline would be “New study says Pinterest drives 47% more traffic to websites.”
- Overview – this is similar to the lead in an optimized press release, which means your hook to get the reader’s attention needs to happen here. Use keywords, but, more importantly, use copywriting tricks to pull the reader in.
- Body – your body is where you will share the cause-and-effect angle of your infographic story. Just layout the who, when, what, where, why and how in the most compelling way.
- Facts – speaking of facts, make sure you share some of the relevant stats or findings from your infographic. Share them in a teasing fashion that makes the reader want to learn more.
- Bullets – share facts in bullets so that people can copy and paste right into their favorite social media platform.
- About the company – make this short but sweet. Include links to your website, Twitter and Facebook page.
- Multimedia links – include other media that are relevant to your infographic. Did you break the infographic down into sections and host it on Flickr? Share that too.
Tip #8: Manual Outreach
Reach out to blogs and Twitter accounts interested in posting about your type of content.
The manual outreach process can be tough, but well worth it. The good side is, it’s much easier to due with infographics than if you were just trying to build links. There’s two main ways to do a manual outreach for your infographics:
Create a list that includes sites that your core audience often visit. An easy way to do this is by using Google blog search and Technorati. There you can do a search for sites related to your infographic. Once you’ve got the list put together, email them letting them know about the infographic. When you email, tell them they can share the infographic with their readers by embedding it onto their site. Be sure to include the embed code as well as a tweet to take out any of the work on their site. The easier it is for them to share, the more likely they’ll do it.
Not everyone is going to have a site or blog to share your infographic on. A lot of people have Twitter accounts. Take advantage of that and use Twitter’s search feature to find users who are interested in topics related to your infographic. Direct message or tweet at them with the ‘@’ symbol letting them know about your infographic. Some will share, some won’t and some will tell you to get lost — it’s a numbers game. The more you contact, the more likely your infographic will be shared.
Of course, don’t forget to email your infographic to friends, family and contacts you’ve made over the years.
Don’t spend all that time creating an awesome looking graphic without promoting it. Be sure to spread the word, otherwise that time you spent creating it will be worthless. This is even more important for companies and graphic designers who fight with upper management about why they should spend the time and resources on infographics. It can be hard to teach an old dog new tricks, but if you can put a monetary value on it based on traffic, they’ll be more open to the idea.
If your infographics generates 1,000 unique visitors and your site has a 2% conversion rate, that’s another 200 customers — might be a good time to ask for a raise.
Check out these other articles on infographics and how to get the most bang for your buck:
- 5 Ways to Get Your Infographic to Go Viral by Neil Patel
- Best Practices for Promoting Infographics by Amy Balliett
- Getting the Maximum Number of Links From Your Infographic by John Pring
- How to Promote an Infographic by Michael David
How do you promote your infographics so they’ll go viral?