I do a lot of freelance web development work on the side. From small businesses to large, I’ve done them all. Many of these require the owner the ability to manage their site without the need for a web developer every time they want to make a change. That can get quite expensive for an individual or owner. I find that many times these people believe that getting a customized website built for their company or person can be extremely expensive. My aim is this article is to reach those small business owners and individuals interested in a site and put their mind at ease. The fact is, it can be very inexpensive to get a customized site built. That may be a relative term, but after reading this post, I think you’ll agree with me. I’m going to introduce you to WordPress. A phenomenal content management system (CMS) that will make setting up and managing your own site inexpensive and simple.
Welcome to the new world of WordPress, no longer just for blogs!
I’m a big believer in what a amazing tool WordPress is to power a website. And before you start thinking it’s only good for blogs, it’s not. WordPress has evolved in the past five years to become a versatile CMS capable of being transformed into a fully featured site. It provides a way to manage the site’s content effortlessly with little to no need of technical knowledge. Here’s just a few popular sites you might be surprised that are running on WordPress:
And of course, another expected benefit of using WordPress is that you’ll have a website and blog all in one working harmoniously together.
Why you should choose WordPress for your site and over other content management systems
When people ask me why they should use WordPress over another content management system like Drupal it’s easy to give them an answer. In addition to the reasons below, I suggest you do your own research and not take my word on it. Google Drupal’s learning curve. Frustrated with Drupal and other content management systems like it, she was inspired to create the graphic on the right.
There’s a lot of reasons why to choose WordPress. With it proven success and easy-of-use it’s makes it an obvious choice. But, just incase you’re still on the fence, here’s just a few of the many reasons why you should be using WordPress to manage your site:
Reason One: WordPress is easy to use and affordable
WordPress is simple to use, affordable, easy to learn and has a great intuitive interface. It makes adding images, videos, new pages, blog posts, and more on a regular basis a breeze. You can even customize it to meet your needs for pages like user profiles, specialized landing pages, calendars and more. The sky is the limit! If you can think it, WordPress can be easily customized to do it, from basic informational sites to full-fledge shopping carts.
Best of all, with a little bit of technical knowledge, you can download and install WordPress for free! You can’t beat that. Most custom systems like WordPress can cost thousands upon thousands of dollars. Worst of all, the money pit keeps getting deeper and deeper for site upgrades, fixes and other changes. With WordPress, you’re using a trusted system, tested and used by thousands of users since 2003. It provides free updates and fixes to security vulnerabilities as technology changes and hackers get more resourceful.
Reason Two: No technical knowledge or special software needed
WordPress lives in the Do-It-Yourself world. You no longer have to wait for a programmer to fix a tiny error for a lot of money. One of the great things about the system is that it’s self-contained and doesn’t require any technical knowledge or special software. You’ll no longer need to spend hundreds, even thousands on special development software like Adobe’s tools. All you need is a device with an internet connection and you’re good to go. Spending days and days trying to figure out how to make your site look the way you want are gone. You can easily create new pages, blog posts, format text, upload media, documents and more all without the need for HTML or FTP software.
Reason Three: WordPress goes where you go, update your site from anywhere
WordPress is internet based, so where ever there’s an internet connection you’ll have access to manage your site. You can even use it on your smartphone! In addition, you can set it up to add new blog posts just by sending it to a email address. It’s key feature is the ease at which is makes it to run your website. While your on vacation, walking the dog, out to dinner or sitting on the pot, if you’ve got an internet-enabled device that has a browser or email client, you’re set!
Reason Four: WordPress offers maximum flexibility to it’s users
WordPress is one of the most efficient and powerful tools for building websites. Built on an open-source platform, it’s simple and easy to make changes from the look of the site to customized functionality like a reservation or booking system. Launching Poptart Cooking was a massive success thanks to the ability to customize the site to fit our needs. With its plug-in feature, you can easily add various applications and tools for improving both the front-end and back-end of your website. There are thousands of great one’s to choose from. A limitless number of site’s like WordPress’s Plugin Directory and CodeCanyon provide an endless amount of WordPress plugins to choose from to meet every need. Most of the plugins only require one click to install and use.
Reason Five: Reach the people you want to reach easily driving traffic
SEO or Search Engine Optimization may sound confusing or even difficult to do. With WordPress, there’s plugins out there built specifically for the purpose of SEO to drive a high volume of traffic to your website. It allows online businesses to get high rankings in the various different search engines like Google and Bing. Higher rankings equals more targeted visitors to your website. It can be one of the best methods when you want to link directly to your customers. Additionally, it saves your valuable time and makes it easy to effortlessly create your company’s website while helping to better manage it in an efficient manner. It’s the perfect content management system for both big and small companies since it’s affordable and brings visibility to business.
A quick look into the features of WordPress
Here’s just a few of the screenshots that showcase the powerful features of WordPress. You can find more on their official site.
WordPress is gaining in popularity by the day and is the platform of choice for many high profile establishments such as the American Government, the CIA, the FBI, the Airforce… and many more.
Is WordPress Scalable? Absolutely!
There’s a big myth out there that WordPress isn’t scalable. That’s absolutely false! Many times the reason the site is having a problem growing are issues with the host, poor server setup and/or poorly coded WordPress plugins. Check out Mark Cahill’s post on WordPress Scalability and what you need to know to make WordPress scale.
Looking to get a website up fast while being able to efficiently manage it? WordPress is your answer. With a bit of technical knowledge you can install it yourself or pay a small fee to have it professionally installed. I’ve done this personally for many of my clients from the basic install to custom functionality. If WordPress is something that interests you and you’re looking to have a site built, I’d be happy to discuss options with no obligation.
The stumbling block for many people who are desperate to get themselves or their company online is the technical step. With WordPress, it’s never been so easy to quickly set a site up online. With the wealth of free knowledge it makes it easy success launching and managing your site.